Now that the hue and cry about the pink chaddi campaign has died down i thought its a good time to talk about something real, something effective and something that can really make a difference to our own lives and impact those around us.
Many of us, atleast those of us with a social conscience, want to do something about the ills and disparities we live amidst, but dont know what or how to go about it. Though the intentions of most people are good, they are often wary. Will their donations reach the needy? Will it be worth their time? Will their contributions be put to the wrong use? I am constantly asked these questions, and my answer is if you want to do something just do it. The rest will all fall into place. Wether its cancer support, women and childrens abuse, eye donation, education and literacy, whatever it is that you feel strongly about, all one has to do is take the first step. Whichever part of the country you are living in and whatever your economic status. Because its not only your money you can contribute, but your time, your ideas, and your love.
TASC…Towards a Special Cause, the brainchild of Pooja Kapur- is a non profit initiative started to address exactly these issues. To help spread awareness and conceptualize innovative ways to support various causes.
Because a tiny drop can cause a ripple of change
Every step taken towards helping someone is a step worth taking
Every effort counts and is significant in some way.
To know more about TASC’s pioneering efforts and participate in this wonderful endeavor log on to
you can write to them at email@example.com